The mannequins in shop windows show trousers, shirts, dresses, bags, shoes, jewels and trademarks. They look so lifelike: as trendy girls, elegant ladies, business men, athletic boys, fortune-tellers and pregnant women. They project emotion and real life from their stage.
On the scene, pedestrians suddenly appear, crossing the street; then parked cars and bicycles; scooters dart past; people are chatting and a woman carries her shopping bag. The stage opens to include the Duomo of Milan, houses and a wall covered with advertising.
This dual vision has always intrigued me – Life represented on a stage, while real life is reflected in its windows. In this book I have collected 34 photos, shot during my strolls through cities in Italy and abroad over 2005 and 2006.
All the profits from the sale of this book will be donated to "Associazione San Pancrazio", Cosenza, Italy.
Antonio Marogna, the man behind antoinedelaroche, is a photographer and video maker that deals with reportage and storytelling. Graduated in Business Administration, has developed expertise in various marketing and management companies, before taking up the profession as a photographer and video maker. This path has allowed him to explore the potential of visual communication with particular sensibility to business dynamics. He produces corporate and promotional videos, corporate photography reportage and corporate portraits.