About the Book
The Innovation Animals
Great innovations don’t just happen to “work out.” Rather, breakthrough innovations have followed sets of patterns that can be harnessed and mastered. How can you - individually or within your company - make successful innovation a repeatable process? The answer is sure to surprise you: by observing the innovation analogies from the Animal Kingdom.
This book contains 26 animal kingdom analogies, one per alphabet letter, that will help you ideate, experiment, and persevere your way to successful innovations that transform lives. Find out how within the pages of The Innovation Animals:
• The lessons of the APE (Autonomy, Purpose and Excellence) help you harness the extreme levels of motivation needed to change the world
• How the RAT (Radically Autonomous Team) enables small work groups to break away from the status quo to disrupt competitors
• The VIPER (Very Important Prioritized Experiments Rule), an animal that helps you fully utilize key Lean Startup Principles from innovation gurus Steve Blank and Eric Ries
The lessons of 23 other animals await you, our would-be innovation naturalist, who is about to step beyond the trailhead and enter an innovation safari like no other.