Click to preview 25 Lessons I've Learned (about photography) pocket and trade book

Husband, father, and corporate employee— Lorenzo's life revolved around home, work, and his daily commute from the suburbs to the city.

Then, one day in the Spring of 2005, he found himself staying at The Little Church in midtown Manhattan in the wake of a marital separation. Living in virtual isolation for three months, he had a rare chance to re-examine his life.

Quite unexpectedly, he found himself wandering around the city to take photographs, a passion he had let slide in the years of pursuing a career and starting a family. During his nightly sojourns through the streets of New York City, he was reminded of some important life lessons—lessons too easily forgotten in the blur of everyday existence.

Now one of the premier up-and-coming photographers on the streets of New York City, 25 Lessons I've Learned about Photography (Life) chronicles Lorenzo’s journey into the amazing world of digital photography and how it helped him to reconnect with the world around him, and to live a life that is truer to one’s self.

In this unique book, which bridges word with image, he describes how the deceptively simple rules of photography can also be applied to the art of living. Inspirational and poetic, this book will not only spark readers’ creative energies, but also reawaken their passion for life.

“In many of my conversations on great photographers, I frequently mention Lorenzo’s work. His sequential photographs…are nothing less that a visual urban poem. It has been my pleasure to watch Lorenzo’s rapid growth as a leading photographer of our time.”
Jim Van Meter, Rochester, NY, USA

“Lorenzo is a master. His body of work is some of the very best online and may very well be some of the best being done in the medium today. His street work follows in the tradition of Paul Strand, Cartier-Bresson, Garry Winogrand and Larry Friedlander. Lorenzo’s 25 Lessons are…as seminal as Ansel’s dissertation on the zone system. I found them to be reenergizing, perceptive and extremely useful. I have been touched by his story, his writings and by his work. I can’t imagine anyone not being so.”
Barry Shapiro, Los Angeles, CA, USA

“Lorenzo…has a passion for life, photography and writing. He is a linguistic genius, a storyteller through words and pictures. He captures with his camera the world as he sees it, its feelings, love, beauty and all it has to offer...”
Brenda George, Adelaide, Australia

NOTE: As with most of Lorenzo's other books, 25 Lessons I've Learned is currently being sold wholly at cost to prospective buyers, readers and all those who likely will enjoy and be inspired by this important story about life.

25 Lessons, the kindle version, has been's #1 best-selling photo essay in 2010.


About the Author

lorenzodom New York City, NY, USA
Lorenzo is an expert and author on street photography, and an award-winning street photographer. As the Photography Examiner for New York for the, Lorenzo chronicles what’s up, what’s new and what’s notable in the world of photography in NYC. In 2008, he was chosen to be the HP Be Brilliant Featured Artist and he became the best-selling author of 25 Lessons I’ve Learned (about photography). Since taking up digital photography in 2005, his photography has been featured in fotoMAGAZIN, Germany's premier photo magazine, and his photos have been cited and published by over 350 other blogs, websites, and print publications. Today, Lorenzo has over 30,000 photographs on—where his photos have been seen over 6 million times and where he ranks as one of the site's most popular photographers. He has been called an "Internet photography sensation" by Time Out New York and is considered a "Flickr star" by Rob Walker, Consumed columnist, for the New York Times.

Publish Date  December 18, 2008

Dimensions  Pocket  116 pgs Black and White printing (on cream uncoated paper)

Category  Biographies & Memoirs

Tags  , , , , , , , , , , , ,

Comments (1)


pjwriter7 says

Photographer Lorenzo Dominguez has the uncanny ability to find beauty in his surroundings. Also gifted in the use of words, his book, 25 Lessons I’ve Learned (about photography), ( is much more than the typical tech manual on photography. It’s more like a roadmap for using your heart, soul and senses to capture images through the lens of a camera.

When a change in life events had him soul searching, Lorenzo took to the streets of New York with his camera, photographing every night using his digital “point-and-shoot” cameras. He was mesmerized by the color and movement of the city and feels that “pictures see what we do not see.” His mantra is that the craft is liberating and everything possesses its own beauty. He stresses the allure of black and white images because they emphasize form. Inspired by paintings of the masters, they train his eye for the use of color in photos.

“25 Lessons I’ve Learned (about photography) rekindles passion in photographers and photojournalists. Reading Lorenzo’s advice can spark and stir the Muse to grand proportions. He offers strong advice to always have your camera ready to shoot. He also advises shutterbugs to employ their imagination and see the world with child-like eyes. One main ingredient he specifically looks for in his subjects is attitude. This is apparent in many of his photos. The choice of backgrounds is as important as the people in them. Read his book and you will fall in love not only with photography but also in the area in which you live, regardless of its socioeconomic standing.

Serving as a mentor, Lorenzo covers the importance of persevering, staying calm and seizing the moment. Any successful person can confirm this. His eye for the unusual, results in extraordinary shots worthy of emulation. From contrast to optical illusion, he inspires others to lighten up and think outside of the box.

Photographing the Big Apple, a city with “aesthetic milk and honey,” he found that it offered him endless wells of inspiration. An honest and often candid view of life is what he peddles on Flickr, a photo sharing site, and elsewhere. His desire is to help others do the same. He challenges fellow photographers to “make something out of nothing.” It’s a thought that sounds Seinfeld-like in sentiment. Perhaps there’s a kinship with the show about nothing; he likewise emphasizes the importance of employing humor in the craft.

25 Lessons Learned (in Photography) will fire you up to dust off your camera and hit the street running. You will gain a fresh perspective on seeing things you’ve never noticed before or previously took for granted. Not only is his book valuable for writers and photographers, but anyone who needs a fresh outlook on life.
Phyllis Johnson- photojournalist and author

posted at 10:23am Nov 20 PST

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