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Click to preview Primer photo book

Primer is a catalogue of Rob Elliott's exhibition "Primer", 31 drawings first shown at Ottawa's Artguise Gallery in 2008.
Each drawing is given a page of its own, and is reproduced at full size.
About the series: 
In his new series of drawings, Primer, Rob Elliott uses nostalgic materials and forms to insert his own strange visions into the viewer's memories. The gouache and ink drawings bring to mind children's advertising and educational materials of the 1970s: Lowney's Cherry Blossom ads, The Electric Company, and every elementary school primer. Primer is intended to be viewed as loose pages from lost publications, tantalizing in their refusal to provide a complete narrative.
Elliott argues that nostalgia for the 1970s is less about getting back to a comfortable place than it is about double-checking if one correctly remembers these unsettling images, all earth-toned psychedelia and full of "old-fashioned" flourishes. By inserting the real world of the period inside the commercial art of the period, Elliott means to short circuit the objects of nostalgia and the viewers of nostalgia.

robswizzle

About the Author

Rob Elliott
robswizzle Toronto,Ontario,Canada

Rob Elliott dispenses creativity under the moniker Swizzle Studio.

Publish Date  December 19, 2008

Dimensions  Small Square  66 pgs Premium Paper, matte finish

Category  Fine Art

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Comments (1) Write a comment

Kiahg

Kiahg says

I just got my copy today as a gift for Jim, and it's a wonderful little book, I just love the vivid retro colors. Very nice work!

posted at 04:03pm Mar 30 PST

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