This is a crowdsourced photographic initiative, spreading the love of Japan. Through the power of imagery & social media we share and celebrate the beauty and good news of Japan. Weeks after the March 11th earthquake and tsunami we asked on Facebook; ‘What does Japan mean to you?’ More than 1000 photos of hope, love, and beauty streamed in. Over the last 2 years s we received 2500 photographs from people from 21 countries. This resulted in five exhibitions in Tokyo, this photo book, a postcard series and a school project. Japan needs visitors now more than ever. My Japan the project means spreading the good news and beauty of Japan and its people. Our aim is to bring people back to Japan and to share the beauty and joy of this magical land. All proceeds from the sales of the exhibitions and this book goes to JEN NPO to help the victims of the devastating earthquake & tsunami. Anyone can get involved: Simply upload and/or vote (like) for your favorite images on Facebook Get involved, spread the love, remind ourselves of what Japan means to us.