About the Ebook
David Brier's book has been called "the bible of branding" and has had the honor of being in the libraries of the late Steve Jobs and Donald Trump. Knowing the power of image, award-winning brand strategist and Fast Company expert blogger David Brier wrote a book on the eight principles that give a brand the edge, but not merely in words. He SHOWS the reader, with over 100 full-color photos and images, exactly how to do it to increase the sales and presence of any business, no matter the industry, no matter the size of the company, no matter the obstacles. SEE how it's done by a modern master of branding.
With today's all-time high of message overload, businesses have a tough time standing out. Instead, many simply blend in, and spend a fortune trying to be heard or seen at all. The biggest problem is using common, me-too claims and brand pitches that sounds the same as everyone else, no matter different your brand may actually be. That's where we come in. David Brier, winner of over 300 industry awards, is the Chief Gravity Defyer for DBD International. Under his direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books on design and typography along with many articles covering branding, packaging, design and what it means to change the world, one brand at a time.