Click to preview Double Take Marketing Techniques photo book

We are pleased to announce the release of the third in our series of Big Idea marketing e-books “Double Take Marketing Techniques”.
“Double Take Marketing Techniques” is based on the notion that marketing needs to get people pay attention to what you have to say by presenting marketing collaterals that force your audience to take a second look at whatever you’re presenting. After all, if people don’t absorb your message, you’re never going to sell them anything.

We’ve gone through our idea files to find the ideas and techniques that make an audience take a second look. The book contains 15 essential concepts that will help you focus on developing the kind of marketing strategies that reach people on a human level. We’ve also included 20 Visual Engagement Techniques complete with photographic examples, and even a few videos to help illustrate the principles. These are implementable concepts and techniques that will make your targeted prospects sit-up and take notice. “Double Take” is 80 pages jammed packed with information that will make you a better marketing executive or business manager.

Together, “What’s The Big Idea?”, “Brand Universe”, and “Double Take” form a valuable addition to any entrepreneurs marketing arsenal. In “What’s The Big Idea?” you’ll learn why you need a ‘high concept’ and get to choose from twenty-eight examples on which you can base your marketing strategy.

In “Brand Universe” you’ll learn what a Brand Universe is, and which one makes sense for your company. Building a Brand Universe helps you make the right marketing decisions for your brand, and avoid the pitfalls of falling prey to media hype and fad marketing schemes.

And in “Double Take” you’ll learn how to stop your prospects from prematurely clicking away from your website or bypassing your advertisement. “Double Take” concentrates on concepts and techniques that get your targeted audience to take a second look.


About the Author

MRPwebmedia Thornhill, Ontario Canada
About MRPwebmedia People ask, "What do you do?" You could say we inform, enlighten, innovate, and create; you could also say we deliver our clients' marketing messages in memorable ways using video, audio, webmedia campaigns and websites; all created in-house from concept to implementation, from graphic and motion design to Web-design, from script writing to video-production to post-production, from music composition to signature sound design. What do we do? We motivate action by speaking to your audience's real needs. We tell your story so your brand, your message, embeds in the minds of your clients. We are corporate storytellers; we turn advertising into content, and content into a memorable experience. Visit Our Sites

Comments (0)

Brand Universe - Business photo book
Published October 24, 2013
WHAT'S THE BIG IDEA? - Business photo book
Published June 25, 2013
Instant PDF version

Blurb Sites

© 2014 Blurb