Click to preview a logo is not a brand. photo book

This small format book presents the identity design of Miriello Grafico, a San Diego based branding and design firm.

The book attempts to demonstrate that while a company's logo is important to a brand, it's the complete story a company tells that constitutes the brand.

The book features the identity work of both large multi-national firms and smaller start-ups, providing a valuable reference for graphic designers and branding professionals.


About the Author

Miriello Grafico
mgrafico 1660 Logan Avenue, San Diego, CA 92113
Founded in 1982, Miriello Grafico (MG) is a graphic communications firm that provides creativity and design expertise to help established brands realize their full potential. The firm is nationally recognized for blending strategy and craftsmanship to deliver communications that create personal connections in an increasingly global marketplace. From print and Web to multimedia and beyond, MG delivers brand implementation initiatives that meet the business objectives of organizations. MG’s portfolio of local, national and international clients includes the Gemological Institute of America, TaylorMade-adidas Golf and Agilent Technologies.

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