Appearances mean everything to beauty photographer, Caesar Lima. His photographs evoke a commanding sensuality not common in most practices. Born in Sao Paulo, Brazil, Caesar Lima is a visionary that embraces technology and looks forward to the future, as he knows it will certainly bring an endless variety of innovations with which to express himself creatively. When it comes to staying fresh and innovative, Lima is very particular, a self-proclaimed “non-purist”, he gets a kick out of going against the grain and doing the “wrong thing”. Caesar strives to create imagery that has never existed, that makes you think, that is unusual and at times, even surreal. However rebellious his methods may be, Caesar has become one of the most successful commercial photographers in the last few years.