About the Book
Many if not most of the challenges faced by commerce are best addressed through quantitative numerical analysis. The advanced optimization of prices, stocks, assortments, promotions, campaigns, and customer loyalty are but a few examples of what can be achieved through data analysis and automated or semi-automated decisions. In commerce, there are simply too many products, clients, suppliers, and competitors. Sticking to manual processes is invariably too costly and too slow. This book is addressed to commerce executives and commerce analysts who want to harness the power of technology to bring their company to the next stage of profitability. The focus of this book is Envision, a concise and very accessible programming language available through Priceforge, a webapp supported by Lokad. Envision was specifically designed to address the challenges found in commerce with the least technical complexity. If you happen to be familiar with Microsoft Excel formulas, this book will enable you to get started with Envision in just a few hours. Through the chapters, we illustrate how Envision can help you solve frequent data analysis problems found in commerce. All the code snippets provided can be reused, adjusted, and combined to address the very challenges of your company. Then, the second part of the book is entirely devoted to pricing strategies for commerce; each strategy being richly illustrated with sample scripts.