In today's highly visual society, one has to ask, what exactly makes for a real woman? With the help of advertising and mass media influenced thought, more often than not women are judged and categorised by society's perception of beauty, fashion sensibility, sexuality and sexual preference, career success, maturity, self worth and past stereotyped expectations. In this exhibition I present these varied and debatable aspects for you to reflect on. Real women presented as unreal women. What makes a real woman? What should we all believe?
Brent Leideritz is a national award winning Adelaide-based commercial portrait photographer and graphic designer. Using knowledge gained over more than 20 years of photographic experimentation and traditional graphic design principles he continues to offer a unique vision in editorial, fashion and fine-art photography. He has been a practicing photographic artist since 1998 with exhibitions including his 2009 ‘Realwomen’ solo show and his 2012 ‘Transmogrification Trilogy’ project.