About the Book
These narratives which reflect memories of growing up in the 1930's, are based on truth,
with some occasional Irish exaggeration.
Born in New York City in 1921, and grew up in Westchester County; studied at New York University and George Washington; early career experiences at J. P. Morgan and the FBI, and then Stewart, Dougall & Associates, developing interest and experience in marketing research. In 1948, married Margetta, another associate at Stewart Dougall, leaving to join General Foods Corp. in their marketing research department the same year; assigned prime responsibility for Canadian division's marketing research; transferred to Canada in 1958 to establish and manage marketing research department there. As Canadian company grew, responsibilities grew; retired in 1981 as Vice-President, Corporate Affairs. Founder and first President of Professional Marketing Research Society; Co-author of text book, "Marketing Research Management," as well as writer of numerous articles. Authored "The Art of Word Sketches et.al." Became Canadian citizens in 1968.