E P I L O G U E
A month after our nation's 9/11 tragedy, I was one of the thousands that found myself unemployed. It is common knowledge in the advertising industry that when companies cut back, the advertising budget is the first to be downsized and with it, the creative talent. It was a tough market to face when I knew I was one of many applying for the same job listing. The reoccurring question that came to mind was, “How do I stand out in a sea of people?”
I decided to treat my talents as a service while selling under the “Monaliza” brand. Essentially, I became the product and the advertising agencies were the consumers. I’m not claiming this is the best method in getting the interview or the career of your dreams, but its a start and that is something I think everyone could use a little help with whether you’ve just graduated or find yourself in a downsized industry.
To learn more about the author visit monalizadesign.com.
"i believe that anything you create should be both necessary and useful, if it’s both necessary and useful, then do not hesitate to make it beautiful." – design house stockholm i have over ten years in both art direction and design. i've chosen to work at small-to medium-sized studios to gain the most experience with a wide range of collaborators, clientele, and processes. i can multi-task various aspects of advertising from sales to client service to production and pre-press. i have learned to be an effective designer you must communicate how the client wants to be portrayed to their target audience while fulfilling the concept visually. my understanding of client needs builds lasting relationships. it is important to speak about your ideas and display all the key benefits that represent the company in a conceptual presentations. my knowledge about the product reinforces my ability to articulate my ideas and close the deal. in a studio or agency environment one must be versatile.