Natalie Theobald created ‘There’s no I in team’ is a sport photography book, illustrating those characteristics that great teams share. Commitment, support, companionship, encouragement and passion. The choice of a vibrant colour scheme was used to show an enjoyable and light hearted representation of the idea. The motivational statements gave the book a rhythm and were written to complement any campaign or sport. This could be developed for the Olympics or Sport relief to inspire people to take part, donate or support.
Natalie Theobald is a contemporary photographer based in Nottingham, studying her practise at Nottingham Trent University. The established course has helped shape and inspire this young photographer to explore her visual culture in which we all live. Having studied photography for 4 years and counting, she is proving herself within this ever changing industry. Her work covers a multitude of areas so she can easily adapt her skills to a clients given brief. Although her most recent and noted work explores the world of sport, it is a far more in depth project than a series of action shots. She is influenced by the social aspect of sport from those who organise it, to the coaches and the competitors. Furthermore in a project in which she is currently embarking on she will look at the less able and how sport creates new opportunities, increased activity both mentally and physically and new friendships.