Natalie Theobald created ‘There’s no I in team’ is a sport photography book, illustrating those characteristics that great teams share. Commitment, support, companionship, encouragement and passion. The choice of a vibrant colour scheme was used to show an enjoyable and light hearted representation of the idea. The motivational statements gave the book a rhythm and were written to complement any campaign or sport. This could be developed for the Olympics or Sport relief to inspire people to take part, donate or support.