Most lawyers have little or no idea how to go about attracting new clients. Most graduated from law school with plenty of legal knowledge and virtually no business or marketing skills. Trained to think they were entering a “profession” that was above the techniques of commerce, these lawyers hate the very idea of marketing. They hope that being a good attorney and earning a good word-of-mouth reputation will be enough to grown their practices. But the fact is, it’s very possible to be a brilliant attorney and starve.
In Smart Marketing For Smart Lawyers, legal marketing guru Mark Merenda shows you the secrets of aggressively growing a financially successful law practice — without sacrificing your integrity or your dignity.
Mark Merenda is the author of Smart Marketing For Smart Lawyers: Fainter Hammers, Further Heard, a book of poetry; and co-author of Satan’s Harvest. He served as a consultant on the movie version of the latter, The Possession of Michael D.