Brooklyn Bodega primarily focuses on the visual and aesthetic look of the bodega, if you will. Although there is much history to the bodega, what I am concentrating on is the look of the bodega.
By displaying exterior photographs, you can see how each bodega shares similar but distinct features. With the corrugated metal awnings, yellow and red colors, and bold graphics, these architectural structures are a part of the unmistakable landscape of New York. Each photograph allows the viewer to see how the bodega stands on its own.
By incorporating people, graffiti, and advertising, the bodega becomes a product of the community. A place that fits right into its surroundings and plays a special role for the people that frequent it. What would a Brooklyn community be without a bodega?
Michael Leifman is a graduate of Pratt Institute in Brooklyn, New York and holds a BFA in Communication Arts. He has worked as a freelancer at various publishing companies and has established himself as an Art Director throughout most of his career. With Brooklyn Bodega, Michael is hoping to achieve not only a book that he is passionate about, but also a presence of his own in the creative market. He hopes that this will also allow him to work on other projects that he’s been keeping in the back of his mind, and create further works that the public would enjoy.