On June 23-26 2009, Diego (The crazy Colombian) attended an innovation festival organised by Annalie Killian from AMP. At this conference Diego listened to Spike Jones from "Brains on Fire" present ideas on word-of-mouth marketing, story-telling, and igniting other people's passions. At the end of the talk Spike offered Diego a small booklet entitled "Tequila shots Brains on Fire style". This book was the inspiration for the book you have in your hands.
Tequila shots is a collection of 12 values and principles that tell us Brains on Fire's mission. It is their organisational manifesto. It connected with Diego so much, he decided it was time he had his own personal manifesto.
In this book, The crazy Colombian will invite you to take a 7-step journey through his garden and show you some sights that explain what he stands for personally. It is his personal manifesto, and as he invites you into his world, you are sure to find ideas and values that resonate with you; we know you'll enjoy the trip.