About the Book
The Digital Economy promises a new, prosperous era for humanity. Intelligence in distributed to all the objects around us and coordinated by a pervasive network will allow us all to live longer, happier, more prosperous lives while respecting each other and the planet. But the path to this panacea is fraught with challenges, particularly for organisations that have succeeded in the Industrial Economy and suddenly find themselves overwhelmed with new growth opportunities, survival challenges, customer needs and employee demands. In The Eight Traits of a Digital Business, Matthew Guest harnesses a decade of research to explain the strategic, operational and cultural characteristics of the winners in the early Digital Economy and sets out how any business can become a digital leader.