About the Book
Consultants, freelancers, entrepreneurs who are still in the micro or single person phase deal with low income, infrequent profits and no time for themselves. Typically, people in this position have left a job and have decided to start their own company. The trouble is that without obeying the 3 fundamental laws of scale, they’ll be trapped in a feast and famine cycle of work and profit. So why do businesses fail at scaling? They fail because they ignore the 3 laws of scale. Do I have to do the work or can I outsource it to someone else? Can I receive 1000 orders tomorrow and handle it? Is the process/delivery repeatable so anyone can do it? From Single To Scale walks through the entire process of building a scalable business from the seemingly impossible place of “being just one person”. If you know that you need to earn more, give yourself more time and keep more profit, this book will show you how. We’ll explore how to beat that feast and famine cycle of work and how to hire staff without taking on permanent and expensive hires. Scale and profit doesn’t come from working harder or having a unique product or USP. It comes from obeying the 3 laws of scale. With email templates, call scripts, video sales letter copy, blog content templates, worksheets and sales content - this book is everything that you need to go from a one-person micro-business to a scaled business that’s profitable.