About the Book
In an age of high mobility and global connectivity, is the idea of shopping locally dead? Can local businesses survive in a marketplace that is flooded with external competition? Why Leave Town: Practical Ways to Encourage People to Shop Locally, digs deep into the issues facing small to medium businesses across Australia, from a shop local perspective. The book details 14 themes on how businesses and communities on a whole, can successfully create a flourishing shop local culture. Each theme is further embellished with practical real life examples on how communities throughout Australia are leveraging these ideas, as well as how they can be implemented.