About the Book
"Once there was a bright young man who was looking for an effective designer. He wasn’t looking for just any designer. He wanted to find a designer who could design complex technology that was simple to use." Follow a young man’s journey as he discovers the three secrets of user-centred design. After reading this 40-page fable, you'll understand the framework of user-centred design and know how to apply it to your own design project. It's a small book that has big results. All profits from the sale of this book are donated to Room to Read.