Pardon My Interruption; How to Get a Meeting With Anyone, Anywhere
How to drive 4 new appointments for every hour of B2B cold calling.
by Matthew Lampros
This book may be found in online bookstores, like Amazon.com, using the ISBNs below:
Hardcover, ImageWrap ISBN:
Ebook, Apple iPad format
About the Book
Cold calling should: a) take only a few hours a week, max and, b) be pretty darn successful. You should get one in five prospects (20%) to pick up the phone and four in five (80%) to agree to engage with you further. A good hour of cold calling should net you at least four new meetings. You should be so booked in the coming two weeks that most of the meetings you are setting are two plus weeks out. That is how it can be. Should be. How it will be as you learn and master this process. But that doesn't mean that's how it is now. And I get that. The basic message I want to get across just now is that if you’re not getting four new meetings every hour and a lot of people expressing interest in meeting with you, this isn't your fault. Let me show you why.