About the Book
The concepts covered in this book are easy to understand and desperately needed in helping reps connect with their marketplace. Topics are presented along with examples, real life stories, and training suggestions. You may find yourself in many of the pages that follow. However, you may not identify with specific scenarios. It’s easy to dismiss instructional content that doesn’t address the exact business transactions of the reader. That’s why we focus on common language and communication techniques that apply to any interaction that transpires between a company and their marketplace.