"How to Buy Great Advertising" is a very short book that just might have a very big impact on your future.
What makes an ad great? How can you make sure that the ads you run are better than your competitors' ads? Is it more important for me to like my ads or for my customers to like them?
These are all great questions to ask yourself when you're thinking about creating a new ad campaign. And they, along with many others, are answered in this book by Jeff Berney—a freelance idealist, brand evangelist and writer.
After more than a decade in the business, Jeff Berney offers more than a passion for prose. Above all, he is a strategic thinker, an idealist, a brand evangelist. He works with companies of all sizes to help them recover from the damage created by years of playing it safe with their advertising and marketing messages. You can view his work or read his blog at http://www.jberney.com.
Twelve Steps to Creating Breakthrough Advertising Campaigns Published March 20, 2007