"How to Buy Great Advertising" is a very short book that just might have a very big impact on your future.

What makes an ad great? How can you make sure that the ads you run are better than your competitors' ads? Is it more important for me to like my ads or for my customers to like them?

These are all great questions to ask yourself when you're thinking about creating a new ad campaign. And they, along with many others, are answered in this book by Jeff Berney—a freelance idealist, brand evangelist and writer.