Expert Advice Archives | Blurb Blog

Expert Advice


Checklist: How to Make a Professional Looking Book
01 May 2018

Checklist: How to Make a Professional Looking Book

It’s such an exciting thing to be able to put your work in the world with a beautiful book. But with self-publishing, comes the need for a kind of strategy and attention that might be outside your professional wheelhouse. Don’t worry!  With a little bit of up-front research and by ensuring your project has all the industry-standard format features, your publication will fit in with...

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Dispatches: An Interview with Book Publicist Jaki Arthur
06 Mar 2018

Dispatches: An Interview with Book Publicist Jaki Arthur

Anyone with any interest in self-publishing and marketing their own book will want to listen to this interview with book publicist, Jaki Arthur. With over twenty years of experience, including a stint as Head of Marketing Communications at HarperCollins Australia, Jaki is a goldmine of information about the ‘do’s and don’ts’ of promoting and selling your book. In the words of Blurb’s Creative Evangelist, Dan Milnor, “when I...

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Hit the Books with Dan Milnor: Photojournalism
08 Feb 2018

Hit the Books with Dan Milnor: Photojournalism

In Dan Milnor’s view, the best way for an aspiring photographer to learn the ropes is to practice photojournalism. See what he has to say about storytelling, bearing witness, and the future of photojournalism. 1) What is photojournalism and how does it differ from other genres of photography? Okay, let’s take a look at the official definition and I’ll add my two cents: “Photojournalism is a particular...

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Hit the Books with Dan Milnor: Getting Started Webinar Recap
23 Jan 2018

Hit the Books with Dan Milnor: Getting Started Webinar Recap

Hit the Books with Dan Milnor is a monthly webinar about all things book-making and self-publishing. This month, we’re talking about getting your project started. Did you miss our latest webinar live? Not to worry! We’ve got the entire webinar recorded below. January: Getting Started  Join us to hear about: Self-publishing and Blurb Content and design tips Surprising reasons to make and sell a book Formats for...

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Hit the Books with Dan Milnor│Getting Started in Self-Publishing
11 Jan 2018

Hit the Books with Dan Milnor│Getting Started in Self-Publishing

You’ve got a great idea for a beautiful book you can share and sell far and wide. Next step—make your book. But where to begin? Should you start with the front cover? How to decide on the best paper type? How many images should you use? We put these questions to Blurb’s very own Dan Milnor—writer, photographer, prolific self-publisher—for some pointers on getting your self-publishing...

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15 Self-Publishing Trends to Watch in 2018
22 Dec 2017

15 Self-Publishing Trends to Watch in 2018

Publishing trends have seen a lot of change in the last few years! What was once an impossible, elite endeavor has now opened up. There are now many paths for getting your work into the world. Even “self-publishing” trends have changed drastically in the last 10 years with Amazon, Print on Demand, and marketing through social media. 2018 will be no exception. Expect big developments and...

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