Marketing Archives | Blurb Blog

Marketing


10 Ways to Stand Out in a Crowded Creative Field
05 Oct 2018

10 Ways to Stand Out in a Crowded Creative Field

With so many opportunities for independent creative professionals to put their work out in the world, how do you avoid blending into the background? How do you stand out as a thought leader in a market where everyone is striving to create something new and different? How do you make sure that it’s your work people are talking about? It’s not an exact science. Luck,...

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10 Tips to Help You Promote Yourself Online
04 Oct 2018

10 Tips to Help You Promote Yourself Online

Disclaimer: This is not a post about SEO or cracking the code to social media algorithms. It’s designed to help you develop a sustainable DIY approach to promoting yourself online. With so many different website and social media platforms to manage, marketing and promoting your self-published work online can feel like a daunting task. There are entire industries dedicated to finding the best way to...

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3 Easy Ways to Sell Your Book
03 Jul 2018

3 Easy Ways to Sell Your Book

If you’ve made a book, getting it out into the world for others to enjoy is your next step. Here are three ways to sell your book: 1. The Blurb Bookstore Anything you make with Blurb, with any desktop tool, can be set up for sale. The Blurb Bookstore is great because each one of your projects gets its own product page with an independent...

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How to Find and Connect with Your Book’s Target Audience
05 Apr 2018

How to Find and Connect with Your Book’s Target Audience

You have this great idea and you’ve done all the work to bring it to life, but now what? For some creatives, the act of creating was enough. They are pleased with their finished project, and they’re ready to set it aside and begin something new. But for some creatives, this isn’t enough. We want to get our work in the world, see it spark...

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Promoting Your Book: 3 Crucial Tools
05 Apr 2018

Promoting Your Book: 3 Crucial Tools

­It’s a pattern, by now: There are new marketing trends emerging by the second. Every day brings a new social media platform we’re told we mustn’t ignore, or another tally of 60+ book marketing resources. The truth is, book marketing is much more attainable once you cut through the noise and pick up the important stuff—the few tactics that will really work for you. Of...

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Use Metadata to Sell Your Book
03 Apr 2018

Use Metadata to Sell Your Book

You’ve finished your book and you’re eager to get it into the hands of your readers, of course. But before you publish and list your book on Amazon.com or make an ebook to sell on Apple’s iBooks Store, take the time to get your metadata in shape. It can be the difference between being discovered by a new audience and readers never finding your book at...

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