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Promote Your Book


ESSAY: Making use of Blurb and MagCloud formats
23 May 2017

ESSAY: Making use of Blurb and MagCloud formats

With the publication of ESSAY, an eclectic series of short photo essays, professional photographer Dan Milnor shows how rewarding and enlightening it is to work with multiple format options when self-publishing. ESSAY brings stories of the American West, the wilderness of Western Australia and Northern California to life, using the full range of Blurb and MagCloud format options. The poster, the digest, the trade book, and the tabloid...

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New Year’s Resolution: Use Social Media to Sell Your Book
05 Jan 2017

New Year’s Resolution: Use Social Media to Sell Your Book

Welcome to 2017! This year you resolve to use the Internet to help sell your book and build your brand! First on the list: It’s time to refresh your social media presence. Though I am speaking as a person from the first generation who grew up with the internet, I can understand that it’s easier said than done. Many are opposed to having a personal...

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Making Ebooks as Marketing Tools
27 Sep 2016

Making Ebooks as Marketing Tools

Creating a book can be a time-consuming and iterative process. Along the way, your work evolves and benefits from feedback and input. Generating an audience early locks in customers for later when your book is completed. While print books are long and monolithic, creating ebooks for each completed or in-progress chapter draws your followers into your creative process and generates an opportunity to gather feedback early...

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Self-publishing, Kickstarter, and the Food Book Fair
21 Jun 2016

Self-publishing, Kickstarter, and the Food Book Fair

It’s day three of the Food Book Fair and I’m sitting on a high stool in an eighth-floor suite at the Wythe Hotel in Williamsburg. I feel a little vertigo as I look out the large glass window at the New York City skyline. This is by far the coolest room I’ve ever presented in. To my immediate left are Ted and Sharon Burdett of...

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How to Market Your Self-Published Book
24 May 2016

How to Market Your Self-Published Book

Few things sell simply because they exist. When you’ve just spent yourself finishing a project, that can be hard to remember. It’s true: there’s a big difference between making your book and marketing it. Getting your book to sell might seem daunting, but it’s not impossible. You have to make a plan. Set Your Goals What defines success for your book? How many copies do...

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