How to Get Book Reviews on Amazon for Your Own Book | Blurb Blog

How to Get Book Reviews on Amazon for Your Own Book
16 Jul 2014

How to Get Book Reviews on Amazon for Your Own Book

Writing and self-publishing a book is hard work. As is marketing that book before and after launch. But when you distribute your book through Amazon, getting reviews may be the single most important thing to determine your book’s future success. There’s no secret formula, and no one way to get book reviews, but with a little research, a lot of patience, and a ton of outreach, those coveted book reviews are but an email away. Find out how to get reviews on Amazon with the following tips:

Ask your existing readers or fan base

Whether you maintain a strong social media following, belong to many writing groups, or already have built-in readers from a previous book launch, your existing fans are your bread and butter. Since they already have an appreciation for you and your work, you are one step closer to converting them from fans to reviewers.

How do you get them to do this? Compose a strong email to them appealing to their passion for and knowledge of your genre, as well as their previous interest in your work. For some, that will be enough to pique their interest. For others, you may want to offer to supply them with the book for free. This way you are getting genuine Amazon reviews since the books were purchased through the site, but you haven’t required them to buy your book to do so.

Contact Amazon’s top reviewers

The top reviewers for Amazon have earned their status for a reason; they review everything from books to electronics, and other consumers rank their reviews as useful. While you might assume these reviewers are out of your reach—after all, they likely receive hundreds of requests a day—they are still worth contacting. Even if only a few end up reviewing your book, their reviews could make all the difference.

  • To get started, decide how many reviews you are hoping to get. If you have your eye set on 25, you’ll want to reach out to at least 100 reviewers.
  • Take a look through Amazon’s top book reviewers list, and start logging info about your potential reviewers. You are looking for reviewers who have already reviewed books in your genre, and once you’ve found them, any additional information you can grab about them, including email addresses, and any personal interests.
  • Now, the art of the pitch. Spend time crafting a pitch letter that succinctly tells a brief summary of your book, why you’d like the specific reviewer to read it, and how you’d like to offer them a free copy. Include references to similar books they’ve already reviewed so they realize you have done your homework. If this seems too time consuming, create a boilerplate review request with highlighted fields for personalization, such as their name, and recent books they’ve reviewed. This way, you can update the highlighted fields to quickly personalize your pitch request for each reviewer.
  • Follow-up is key. Keep track of when you sent your letter, who says yes, who says no, and who never replies. Follow up two weeks after your initial request with a friendly and simple message asking if they have had a chance to read through your request and that you look forward to hearing back.
  • Close the deal. For those reviewers who do respond, make sure you are providing them with what they need (additional biographical info on you, previous works, whatever) and that you are timely in your communications back to them.

Get in touch with the book blogger community

Book bloggers have the uncanny ability to passionately and tirelessly spread the word about their views—and reviews. Unfortunately, many review books on their personal websites and blogs, and not all are posting those reviews (or variations thereof) on Amazon. But don’t let that stop you.

  • Start by looking for bloggers who review titles in your genre. You can start with Google. If you’re writing a thriller, type thriller + book blogger into the search field and see what comes up.
  • Next, go through the book blogger directories for WordPress and Blogmetrics.
  • Just like with the Amazon top reviewers, you are looking to create a short list of reviewers who favor your genre, and who will welcome relevant pitches.
  • Once you’ve got your list, go back to the boilerplate form letter you were using for the Amazon top reviewers. Tweak it a little, making sure to reference things spotted on the blogger’s pages, and adding any commonalities. Email them (if contact info is available on their site) or use the contact form on their site if available.
  • As above, be professional in your follow-up activities.

While soliciting reviews can seem to take a lot of time and effort, their value cannot be underestimated. Reviews immediately add credibility to your book, communicating to potential customers that it is a worthy read. They also improve your book’s ranking when consumers are searching on Amazon, which is the primary reason to stay committed to getting Amazon reviews. If you can move your title into earlier search pages, you’ll be discovered by readers who wouldn’t otherwise find you. And that, hopefully, will translate into more book sales.


Milena Canizares

Milena’s a Canadian writer who lives in San Francisco. She’s passionate about writers, books, and getting good ideas off the ground. Her work has appeared in Marie Claire and The Globe and Mail, amongst others. When not writing or editing, you can find her traveling around Europe or exploring the Bay Area. She’s addicted to diet coke, obsessed with sushi, and takes way too many pictures of clouds.

  • Shilpi C

    Very helpful article indeed. Amazon reviews definitely influence the purchasing decision.

    • Very helpful article indeed. +2

      • Once you’ve got your list, go back to the boilerplate form letter you were using for the Amazon top reviewers. Tweak it a little, making sure to reference things spotted on the blogger’s pages, and adding any commonalities. Email them (if contact info is available on their site) or use the contact form on their site if available.

  • marymemmons

    I tried this with some success, but only got 10% or less who actually reviewed the book. For the most part, it was a successful effort as I got realistic reviews and many people did like the book. BUT, there are some wild and crazy folks out there who do things like complain that on page ten you used the word rouge and they don’t like that word. Or who find two grammar mistakes and claim it makes the book unreadable and so they give you a 2 star review. That’s okay, because that is the person’s honest opinion, but I finally got tired of these folks, and of the folks who took a free copy and then had not reviewed the book six months later. I am going to give up on this self-publishing thing, though I admit it has been fun.

    • The top reviewers for Amazon have earned their status for a reason; they review everything from books to electronics, and other consumers rank their reviews as useful. While you might assume these reviewers are out of your reach—after all, they likely receive hundreds of requests a day—they are still worth contacting. Even if only a few end up reviewing your book, their reviews could make all the difference.

    • rekar buchi

      how about a review exchange

    • Simon Chapman

      Self-publishing is the most unrewarding soul crushing experience! LOL! I would recommend self-publishing to my enemies as a way to destroy them. Unless you plan to write short stories and not commit too much time to writing, marketing, promoting, etc – STAY AWAY FROM SELF-PUBLISHING!!!
      Lucky for me, I have no soul and I will sacrifice a goat to Odin, to smite everyone of those book-thieves who didn’t even bother to rate the book, let alone review it.

  • I dislike those reviewers who would make good micro managers, focusing on things like repeated word usage and misspelled words INSTEAD OF focusing on the big picture. As a reviewer I would be looking for signs of genius.

  • Albert Norton

    Very useful article. Making a platform is not easy. Will be following this approach pretty closely to get a few more reviews for my old and upcoming books.

  • Ricardo Prado

    Hi. I published my book “The Hidden Eagles” with A https://uploads.disquscdn.com/images/d12abf7795140be2aa687479e5b375ff624513524c63ac27bd661e3ec623d4e5.jpg mazon last year. I’m trying to get in touch with these reviewers, but don’t see any contact information on the reviewers list. How do I contact them? My book deals with the way we see the american military establishment in Latin America, specificaly in my country of Panama. The message of this book is to make people realize that americans are not just soldiers carrying guns. Thank you.

    • rekar buchi

      how about a review exchange for book

  • Frederick Amina

    Hi ive just written my book called Goodness and Mercy under Frederick Amina at Amazon book’s. If anyone is looking for a good read this is the book to read. This is the book it’s about alcoholism divorce drug addiction bitterness anger hatred and jealousy forgiveness unforgiveness anxiety poverty fear worry love happiness death suicide lost of a loved one Redemption and so much more all in one book. Thanks

  • Παναγιώτης Σοφιανόπουλος

    Hello,
    I published my book HERETIC INVESTOR about a year ago. Still no review. And I really, cannot get in touch with these amazon’s reviewers. Any idea how to contact them?

    My book is on Investing. It demonstrates like its subtitle says: A work smart, not hard, way to profit on Wall Street.

    Additionaly if some reviewer is interested in the topic of investment and sees this post, I can send her/him a free copy of my book in pdf to read it and review it on amazon.
    If you’re interested mail me at: sofpan at yahoo dot com.
    Thank you,
    Panayotis https://uploads.disquscdn.com/images/44a7e5eb8ba7991e44fa0d95f9e11133f59e8e3fb74f3d5f809ab6c699496dd9.jpg

    • Khalid_abdullah_khan

      Hi Panayotis,
      I am in personal finance and investment. I would like to review your book.
      Khalid A. Khan

  • John Johnson

    How do you get in touch with Amazon reviewers??

    • rekar buchi

      want a review ..?? get in touch with me

      • Blue Star

        Please do review the novella Before We Were Perfect by S.D. Moore. It’s a romantic dramedy based on true events that has humor and intense military, health and adult themed drama without being raunchy. The true events are discussed in the afterword. The page count on Amazon is incorrect. The book has 198 pages. The Kindle version has three formatting issues that are beyond the control of the publisher. A review is greatly appreciated.

      • Christopher Bass

        Hi Rekar. You are open to given a book review? How can we connect? My name is Christopher Bass. Here is a link to my book. You can get in touch with me from my contact information at the footer.

        https://uploads.disquscdn.com/images/16282a8fbc160cf0a5d68ac94d990cfd2e1c95b6af85d21cb7cab11f65b924a1.jpg

      • Ejiyameme Odigie

        Hello Rekar, would you be open to give my poetry book a review. It’s a different genre of poetry. It’s currently sold on Amazon, I shall be happy to send a copy to you, kindly provide me with contact details.

        https://uploads.disquscdn.com/images/dd1ce06f5ac333ff09f33e9c7ea2e2e698fd109d1798b3df61f0d70a02d64277.jpg

  • Philip Mann

    I have the same question that others here do. I looked at the page of Amazon reviewers, and while they all sound like wonderful people, there is no contact information. It sounds like ” Don’t call us, we’ll call you.”
    I’m also on Goodreads, and ran a giveaway program back in January, which garnered me three reviews for thirty books given away. One of them trashed the book, too.
    As for contacts, or followers, you can hint, cajole, plead all you want. It isn’t easy getting somebody to buy, let alone review a book.
    There is no easy way.

  • DAVID MCKINLEY PAINE

    Milena, give up the diet coke. Risk the calories with Coke if you must, and don’t risk the cancer. 🙂

  • Brian Tops

    I have been very blessed where I have a son that loves reading so passionately that when my wife gave him her first book to proof read, ‘Dragon;’s Gap’ it nearly broke his marriage. His wife nagged him to get to bed but he could not put it down. Unfortunately as a review source he is of no help it seems.

    I do believe in the review system but I believe it is there for a reason not known by many.

    I doubt it is there to help people decide on whether they will read your book or not, it is more likely in place with many book selling sources to determine if your new creation is going to get prime choice of position in front of new buyers… That may seem unfair but it is only my opinion. So to all those leaving anything other than 5-star fantastic reviews and believe they are actually helping other readers decide a book is worth a read or not may be very mistaken.

    We all read books for so many, many different reasons and I believe very few of us, I would guess, even know about reviews and the influence they have or actually take any real notice of them when it comes to choosing their next romance book to read with their cup of coffee…

    DO do reviews, ( a Kiwi way of talking), especially for new authors as reviews obviously are needed to help position their book for others to find… Whether it is good or bad it is only YOUR opinion. We could tell a child their picture of a horse was terrible…or…That was the best horse I have ever seen a 5 year old boy draw…Both opinions are true but which one would you use?

    So please give this some thought; your review WILL encourage a new author to continue or possibly stop writing. Yes authors are creative and their feelings do get hurt with anything but a great review as it seems the authors are the ones that definitely DO read them! https://uploads.disquscdn.com/images/38f7d45aae9781fd0a8bcebef5d0d60a397d4049f06fdc98fc92c5811676105b.jpg

  • Isaac Javan

    Very helpful post.
    But I have a different opinion. If you write a book that touches people, they will definitely drop their reviews. I think readers must change their perception about books. Now days reviews are sold. It doesn’t matter how poor your book content is, so long as the reviewer wants your money, they are going to give it the best review and rate it five stars. I have bought some books that were highly reviewed and massively rated. But after reading them, there was absolutely nothing than regrets.

    My advice to writers:
    Don’t seek reviews, and don’t even buy it. Simply write a good book. When you touch your readers, they will automatically say something about your book. I don’t trust highly rated books. Because many of those reviews have been given in exchange for money.

    When you buy a book, check the content. Read the first few chapters that are provided for digital view. Then decide to buy or not buy. As a matter of fact, a good book is not determined by the number of reviews, but content.

    ‘Don’t judge the book by its reviews. Judge the book by its content.”

    • disqus_zLY0jsDmax

      Thanks for that insight. Have you had success in self-publishing using that style? How? I tried it and got over twenty unsolicited reviews and excellent ratings from readers. However, Amazon never promoted the book and it did not do as well as I thought it would considering it won two indy book awards and had a strong out-of-the-gate response. I am still stumped about how to reach a large enough number of readers who will, at least, read what the book is about, to get the adequate readership to make the book successful enough to publish the second in the series. Relying on word-of-mouth does not always work. Thanks.