Blurb Blog

The business of writing: Successful Blurb authors talk self-promotion
09 Jul 2014

The business of writing: Successful Blurb authors talk self-promotion

The business of writing: Successful Blurb authors talk self-promotion. Blurb books aren’t just beautiful objects—they’re also powerful tools you can use to promote your work. Your recipes, your photography, your collections, your passions. Yes, yes, you’ve heard pitches like this before, but here’s a difference—we’ve got real-world examples to back it up. Here’s a roundup of interviews with writers and photographers who have used Blurb...

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Why reviews matter: Kirkus Indie’s Karen Schechner weighs in
08 Jul 2014

Why reviews matter: Kirkus Indie’s Karen Schechner weighs in

Building buzz around a book is a long-term project, one built up gradually from many small efforts. Earning positive reviews for your work is a big step forward, but it’s not just about piling up five-star reviews from your biggest fans on Amazon or Goodreads. Research shows that positive reviews really begin to have an impact when the sources are seen as impartial and trustworthy....

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Blurb Summer Reads
07 Jul 2014

Blurb Summer Reads

As summer winds to a close, we’re bringing you selections from a wide range of genres to showcase the amazing diversity of Blurb authors. Read about a dystopian world that pits science against spirit. Journey to a land where ships fly and animals have powers. And take a gonzo trip of discovery to the Bonnaroo music festival. It’s all here, in Blurb’s Summer Reads. Where...

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Give a little, get a lot: How seeding your book in the marketplace can generate awareness and sales
02 Jul 2014

Give a little, get a lot: How seeding your book in the marketplace can generate awareness and sales

You’ve invested a lot of time and effort to produce your book, and it’s almost done. The last thing you want to do is give away free copies, because you finally want to see some return for all of your effort. But, seeding your book before you’ve officially released it is one of the smartest things you can do to ensure it gets buzz. Hayley Radford,...

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The pressing issue of how to print your book: Print on demand or offset
17 Jun 2014

The pressing issue of how to print your book: Print on demand or offset

In the world of book printing you have two options: POD (print on demand) and offset. POD is nimble, scalable, extremely cost effective for small and single print runs, and fast. Offset, the traditional method of book printing has its advantages too, the primary one being that it’s more efficient and economical for large print runs. So which option is right for your self-publishing book...

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Why you need to think about marketing now—before you’ve even written your book
16 Jun 2014

Why you need to think about marketing now—before you’ve even written your book

Every author thinks about marketing his or her book. But those thoughts are usually centered on a post-launch scenario. And that’s a mistake. While you will certainly spend a lot of time marketing your book after it’s released, if you haven’t done the initial groundwork, it will be harder than it needs to be. If you’ve just started a project, or better yet, have a...

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