Blurb Blog

Merchandising your book for readers—and for profits
12 Dec 2014

Merchandising your book for readers—and for profits

A few weeks back, at the Toronto International Book Fair, I met Louise Courey Nadeau, author ofMagelica’s Voyage, a self-published early reader book. Nadeau is a smart, independent, and creative authorpreneur. In other words, she does more than write and sell books, she creates a brand. She gave me a little Magelica’s Voyage gift set, which includes a book and a necklace, that she sells...

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Why You Should Publish in Installments
03 Dec 2014

Why You Should Publish in Installments

The idea of publishing in installments is nothing new. In fact, Charles Dickens’ The Posthumous Papers of the Pickwick Club is one of the first serial novels to be published and consumed in smaller bits. In 2011, Hugh Howey published the opening chapters of Wool as ebook novellas, and subsequently released a total of five ebooks that make up the novel in its entirety. And, most...

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Going offset and going POD
03 Dec 2014

Going offset and going POD

I recently gave a talk at Inspire! International Book Fair on the differences between offset printing and print on demand. I’d assumed it’d be a sparsely attended talk. After all, how many people even know what offset printing is? But, as it turns out, over the three days I gave this talk, I had an audience with rapt attention. Some of those present were authors...

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Why a Career Isn’t Built on One Book
21 Nov 2014

Why a Career Isn’t Built on One Book

You say you’ve just self-published a book? Congratulations! All your hard work has finally paid off and now your content is available in print (and ebook too, right?). That’s fantastic. Be proud of yourself. Throw a party. Now stop celebrating and get back to work. If your goal in writing that book was just to see your name in print, or to get a story...

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How to get your book on shopping lists this Christmas season
21 Nov 2014

How to get your book on shopping lists this Christmas season

While the “gift book” isn’t exactly a genre, we all pretty much know what a gift book is—at least by sight, if not definition. The gift book pops up in the holiday season generally, often at specialty stores and boutiques. It’s a book you buy because you know it’ll interest the receiver, but there’s a good chance they don’t already have it. It’s a luxury...

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How to write a blurb for your non-fiction book
13 Nov 2014

How to write a blurb for your non-fiction book

A strong, descriptive blurb is easily one of the most important and powerful selling tools for your book. Which is why you want to get it right. Whereas novels focus on creating intrigue and use blurbs that attempt to lure in the reader, blurbs for non-fiction books need to take a different approach. After all, the reader has turned to you, the author, for information...

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