Blurb Blog

The art of pricing your book
17 Jul 2014

The art of pricing your book

Setting the right price for your self-published book Most creative people I know hate math. They tend to choose careers that don’t involve numbers. They’re notoriously bad at splitting checks—four out of five writers throw up their hands when faced with the task. The fifth sneaks out the back door. (Although, to be fair, I have a friend who got her degree in poetry and...

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Use Metadata to Sell Your Book
16 Jul 2014

Use Metadata to Sell Your Book

You’ve finished your book and are eager to get it into the hands of your readers, of course. But before you publish and list your book on Amazon.com or make an ebook to sell on Apple’s iBooks Store, take the time to get your metadata in shape. It can be the difference between being discovered by a new audience and readers never finding your book...

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How to get reviews on Amazon once you’ve launched your book
16 Jul 2014

How to get reviews on Amazon once you’ve launched your book

Writing a book is hard work. As is marketing that book before and after launch. But when you distribute your book through Amazon, getting reviews may be the single most important thing to determine your book’s future success. There’s no secret formula, and no one way to garner the most reviews, but with a little research, a lot of patience, and a ton of outreach,...

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The future is written. And illustrated too.
11 Jul 2014

The future is written. And illustrated too.

Marginalia Let’s set the stage: It’s the inaugural London Author Fair, and 200 self-publishing authors and professionals are crowded into the swanky Hospital Club. On stage are five of the industry’s prime movers and shakers: Gareth Howard of Authoright, Patrick Brown of Goodreads, journalist Porter Anderson, literary agent Piers Blofeld, and, of course, Eileen Gittins, CEO of Blurb. The question before them: What is your...

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The business of writing: Successful Blurb authors talk self-promotion
09 Jul 2014

The business of writing: Successful Blurb authors talk self-promotion

The business of writing: Successful Blurb authors talk self-promotion. Blurb books aren’t just beautiful objects—they’re also powerful tools you can use to promote your work. Your recipes, your photography, your collections, your passions. Yes, yes, you’ve heard pitches like this before, but here’s a difference—we’ve got real-world examples to back it up. Here’s a roundup of interviews with writers and photographers who have used Blurb...

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Why reviews matter: Kirkus Indie’s Karen Schechner weighs in
08 Jul 2014

Why reviews matter: Kirkus Indie’s Karen Schechner weighs in

Building buzz around a book is a long-term project, one built up gradually from many small efforts. Earning positive reviews for your work is a big step forward, but it’s not just about piling up five-star reviews from your biggest fans on Amazon or Goodreads. Research shows that positive reviews really begin to have an impact when the sources are seen as impartial and trustworthy....

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