Blurb Blog

How to get reviews on Amazon once you’ve launched your book
16 Jul 2014

How to get reviews on Amazon once you’ve launched your book

Writing a book is hard work. As is marketing that book before and after launch. But when you distribute your book through Amazon, getting reviews may be the single most important thing to determine your book’s future success. There’s no secret formula, and no one way to garner the most reviews, but with a little research, a lot of patience, and a ton of outreach,...

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The future is written. And illustrated too.
11 Jul 2014

The future is written. And illustrated too.

Marginalia Let’s set the stage: It’s the inaugural London Author Fair, and 200 self-publishing authors and professionals are crowded into the swanky Hospital Club. On stage are five of the industry’s prime movers and shakers: Gareth Howard of Authoright, Patrick Brown of Goodreads, journalist Porter Anderson, literary agent Piers Blofeld, and, of course, Eileen Gittins, CEO of Blurb. The question before them: What is your...

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The business of writing: Successful Blurb authors talk self-promotion
09 Jul 2014

The business of writing: Successful Blurb authors talk self-promotion

The business of writing: Successful Blurb authors talk self-promotion. Blurb books aren’t just beautiful objects—they’re also powerful tools you can use to promote your work. Your recipes, your photography, your collections, your passions. Yes, yes, you’ve heard pitches like this before, but here’s a difference—we’ve got real-world examples to back it up. Here’s a roundup of interviews with writers and photographers who have used Blurb...

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Why reviews matter: Kirkus Indie’s Karen Schechner weighs in
08 Jul 2014

Why reviews matter: Kirkus Indie’s Karen Schechner weighs in

Building buzz around a book is a long-term project, one built up gradually from many small efforts. Earning positive reviews for your work is a big step forward, but it’s not just about piling up five-star reviews from your biggest fans on Amazon or Goodreads. Research shows that positive reviews really begin to have an impact when the sources are seen as impartial and trustworthy....

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Blurb Summer Reads
07 Jul 2014

Blurb Summer Reads

As summer winds to a close, we’re bringing you selections from a wide range of genres to showcase the amazing diversity of Blurb authors. Read about a dystopian world that pits science against spirit. Journey to a land where ships fly and animals have powers. And take a gonzo trip of discovery to the Bonnaroo music festival. It’s all here, in Blurb’s Summer Reads. Where...

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Give a little, get a lot: How seeding your book in the marketplace can generate awareness and sales
02 Jul 2014

Give a little, get a lot: How seeding your book in the marketplace can generate awareness and sales

You’ve invested a lot of time and effort to produce your book, and it’s almost done. The last thing you want to do is give away free copies, because you finally want to see some return for all of your effort. But, seeding your book before you’ve officially released it is one of the smartest things you can do to ensure it gets buzz. Hayley Radford,...

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