Blurb Blog

Why you need to think about marketing now—before you’ve even written your book
16 Jun 2014

Why you need to think about marketing now—before you’ve even written your book

Every author thinks about marketing his or her book. But those thoughts are usually centered on a post-launch scenario. And that’s a mistake. While you will certainly spend a lot of time marketing your book after it’s released, if you haven’t done the initial groundwork, it will be harder than it needs to be. If you’ve just started a project, or better yet, have a...

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Author Spotlight: Alder Yarrow
09 Jun 2014

Author Spotlight: Alder Yarrow

When we knew we wanted to interview a wine blogger, we, of course, wanted the best in the world—and we were lucky enough to get a hold of him for a chat. Meet Alder Yarrow, of Vinography.com. Here’s what he has to say about himself. “Alder regularly speaks and presents at wine events around the world includingSymposium for Professional Wine Writers at Meadowood in Napa...

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Food photography, elevated: An interview with Paul Lowe of Sweet Paul magazine and photographer Colin Cooke
09 Jun 2014

Food photography, elevated: An interview with Paul Lowe of Sweet Paul magazine and photographer Colin Cooke

Paul Lowe, of Sweet Paul Magazine is one of our absolute favorite food stylists (oh, and to be honest, one of our favorite people) in the world. Sweet Paul is a gorgeous magazine full of inspiration, creativity, and, very importantly, incredible food photography. We were lucky enough to chat with him (and his friend, professional food photographer Colin Cooke) recently and get some wonderful insider...

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The future of self-publishing: An interview with Karen Mender and Diane Mancher
09 Jun 2014

The future of self-publishing: An interview with Karen Mender and Diane Mancher

We’re very excited to have the wonderful opportunity to speak with Karen Mender and Diane Mancher, co-founders of the Self-Publishing Book Expo. Decades-long veterans of the trade publishing world, they have brought a vast wealth of marketing and publicity experience to major publishing houses and have worked with world-famous, best-selling authors such as Nicholas Sparks, Thomas Harris, Jodi Picoult, Chelsea Handler, Beth Holloway, Danielle Steel,...

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Building a rocking brand with Blurb and Kickstarter: An interview with John Scarpati
09 Jun 2014

Building a rocking brand with Blurb and Kickstarter: An interview with John Scarpati

Meet John Scarpati, a commercial photographer who used Blurb to publish a book archiving his photography. Scarpati used Blurb to publish editions in different sizes that he used as rewards to the Kickstarter donors who helped fund the project. Learn more about how we can help you with your Kickstarter book on our Blurb for Kickstarter page. Scarpati was the house photographer for the Sunset Strip...

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