Blurb Blog

Why your self-published book needs a book party
30 Oct 2014

Why your self-published book needs a book party

When we think of book parties, we tend to think of chic, Manhattan affairs. Norman Mailer—or rather his ghost—is there. At any moment Michiko Kakutani just might walk through the door. The book is published by Random House. But indies deserve a spotlight too. And the trick is getting your party right. First, let me tell you about one of the stranger book parties I...

Read More


Anatomy of a business book
27 Oct 2014

Anatomy of a business book

A book can do a lot for your business. It can market your talents. It can communicate your brand. And it can showcase your very best work. When making a book for your business, you want your utmost focus to be on content and quality, while positioning your company in the best possible light. Which is why we spoke to Greg Walker from Houser Walker...

Read More


Ghostwriting: Everyone likes being in control
23 Oct 2014

Ghostwriting: Everyone likes being in control

Ghostwriting—the business of quietly collaborating on writing projects with others who generally get the credit—is a fascinating and often misunderstood corner of the publishing world. Ghostwriters bridge the gap between celebrities, executives, and others who have amazing stories to tell but no time to write them, and a global audience hungry to hear those stories. Andrew Crofts is a ghostwriter par excellence, having “ghosted” more...

Read More


The five best books on writing
16 Oct 2014

The five best books on writing

When it comes to books about writing, there are endless guides and manuals that can teach what to do—and what not to do. Many books find their way onto our writerly shelves and never leave, but there are certain reads that we want to pull out time and time again. We’ve put together a list of five books on writing—the five we can’t get enough...

Read More


Meet the man who keeps San Francisco Litquaking
16 Oct 2014

Meet the man who keeps San Francisco Litquaking

Some festivals and cultural movements are grassroots. Litquake, which began its life as Litstock, could more correctly be called beerroots. Started in a San Francisco bar called the Edinburgh Castle in 1999, the festival seeks to bring authors and readers together in a series of events that end in a night of literary reverie, known as Lit Crawl. Rechristened Litquake, a nod to our seismic...

Read More


How to Write a Blurb – Definition, Examples, and More
09 Oct 2014

How to Write a Blurb – Definition, Examples, and More

When writing a novel, there are few selling tools as important as a solidly written book blurb. Sure, the cover design creates intrigue. But, if you have caught a potential reader’s attention, the blurb is what will sell your book—and convert readers. When defining a “blurb” it’s important to distinguish between a “description blurb” that you write for the back cover of your book and...

Read More



Page 65 of 73« First...102030...6364656667...70...Last »