Blurb Blog

Your book, your cover—make it count
05 Nov 2014

Your book, your cover—make it count

It doesn’t sound fair, but most people do judge a book by a cover. They will judge how it looks on a black and white Kindle, on an iPad, on an iPhone, on a Nook, on a Kobo device, how it looks as a thumbnail, and, of course, how it looks in print. Which is why you’ll want to make sure that both the print...

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Your book—on the shelves of other countries
30 Oct 2014

Your book—on the shelves of other countries

Writing, publishing, and promoting a book in your own language is one thing. Translating it is completely another. If you want to sell your book internationally, you need to do upfront research, connect with international rights experts, and clarify what you want to get out of taking your book to a global audience. When should you consider when publishing internationally? You’ve written a book, published...

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Why your self-published book needs a book party
30 Oct 2014

Why your self-published book needs a book party

When we think of book parties, we tend to think of chic, Manhattan affairs. Norman Mailer—or rather his ghost—is there. At any moment Michiko Kakutani just might walk through the door. The book is published by Random House. But indies deserve a spotlight too. And the trick is getting your party right. First, let me tell you about one of the stranger book parties I...

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Anatomy of a business book
27 Oct 2014

Anatomy of a business book

A book can do a lot for your business. It can market your talents. It can communicate your brand. And it can showcase your very best work. When making a book for your business, you want your utmost focus to be on content and quality, while positioning your company in the best possible light. Which is why we spoke to Greg Walker from Houser Walker...

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Ghostwriting: Everyone likes being in control
23 Oct 2014

Ghostwriting: Everyone likes being in control

Ghostwriting—the business of quietly collaborating on writing projects with others who generally get the credit—is a fascinating and often misunderstood corner of the publishing world. Ghostwriters bridge the gap between celebrities, executives, and others who have amazing stories to tell but no time to write them, and a global audience hungry to hear those stories. Andrew Crofts is a ghostwriter par excellence, having “ghosted” more...

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The five best books on writing
16 Oct 2014

The five best books on writing

When it comes to books about writing, there are endless guides and manuals that can teach what to do—and what not to do. Many books find their way onto our writerly shelves and never leave, but there are certain reads that we want to pull out time and time again. We’ve put together a list of five books on writing—the five we can’t get enough...

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