Seeking The Magic in Design
An Inquiry Into Defamiliarizing The Everyday
by Malika Soin
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About the Book
This thesis book explores the application of the artistic and literary genre of magical realism to graphic design. The goal is to use the genre’s ability to defamiliarize everyday Indian cultural objects in order to reveal the magical in the mundane. Apart from a discourse on design and its role in the everyday, the research also focuses on making an audience conscious of their habitual responses to quotidian life through graphic design. Using magical realist graphic design, everyday Indian cultural objects are morphed into objects worthy of notice and appreciation. These transformed objects challenge an audience to recognize the ideologies perpetuated in a culture through everyday objects. The objects are chosen as a result of the author’s nostalgia experienced due to a displaced cultural context from India to Canada. The projects made during this thesis and showcased in this book, “Pigment,” “Paper Cones” and “Clay” constitute an away-from-home “survival kit.”
Author website
Features & Details
- Primary Category: Arts & Photography Books
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Project Option: Standard Portrait, 8×10 in, 20×25 cm
# of Pages: 108 - Publish Date: Jun 12, 2015
- Language English
- Keywords Magical Realism, Graphic Design
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