Defying Gravity & Rising Above the Noise

If you're tired of books that talk about lofty branding principles that might only apply to companies with deep pockets, I was too.

Do you have a product or service that IS different but has a pitch that sounds so much like your competitor's?

What if you could convey your product's distinction like the world class brands do?

Are there laws that can, when ignored, derail a brand hindering future growth?

What is the one single principle that alone can turn around a company's brand elevation in its industry?

Since I was sick and tired of being sick and tired of books that gave me solutions that seemed to work everywhere but here, I decided to write (and design) this book. For the rest of us who need to get something DONE, not to simply say "Yup, I read that book too" (the latest "must-read" business book) over a power lunch or business dinner.

Defying Gravity and Rising Above the Noise will give you practical tools. It will further reward your eyes with a gorgeous collection of images that show how to USE those concepts, showing how our firm used these principles to help our clients defy gravity, no matter what industry, what set of circumstances, or how new or old the company was.

27 YEARS IN THE MAKING
The 8 principles found in this book outline what took 27 years to uncover—to short circuit the speed with which brands grow.

In this book, you'll find the 8 principles needed to catapult your brand to new heights of penetration, traction and meaning.

One retailer saw a 300% increase in business in 30 days. Another saw their online company grow 397% in three years. Just applying principle number 6 in the book helped one organization increase walk-in tourism 500% in 12 months. That's right, 500%.

Simply said, eliminate the guesswork to creating a killer brand. I have found these principles nowhere else—which might explain why Steve Jobs and Donald Trump each have copies of their own. Order your copy today to join those CEOs, business owners and marketing professionals who have gotten their copy and never looked back.

WHAT READERS HAVE TO SAY
“This book is absolutely phenomenal. Drop-dead gorgeous and put together. The content is just absolutely marvelous.... I haven't gotten [this] excited about a book in a long time.” J.I., Radio Show Host

"This is the most aesthetic material and highest quality of its kind I have ever seen. I was amazed at the standard of photography and the intelligence and succinctness of the 8 points. Hell, I am impressed." V.L. Owner of a Family-owned (since 1860) Persian Rug Company

“Only occasionally will a book come out that is both easy to read and deeply engaging. 'Defying Gravity and Rising Above the Noise' is just such a work. It is a profound manifesto detailing, using real life scenarios, the key elements of superior branding strategy. Yet it is written in an accessible and entertaining manner that will lead to a series of 'ah ha!' moments on how one’s own organization can move to new heights using the eight principles for achieving and maintaining brand elevation.
“Any executive, regardless of discipline, can use this book to engage the entire leadership team in defining what the enterprise truly stands for and how to rise above the noise. Even a 'geek' like me gets it!
“If you want to understand the true power of 'the brand' and what it means to the future success of your organization, read this book. Plus, you’ve got to love the artwork!" M.B., Former IT Director, Mystic Lake Casino Hotel

“Having worked with David on the branding for a number of my companies over the last 20-plus years, I wanted to get my hands on David's book. I just read (more accurately: experienced) Defying Gravity cover to cover. Twice. Powerful stuff and must-have for any professional who has a brand, needs a brand or manages a brand!" B.W., CEO of Online Music Company

“Without ever being there, or even hearing of your city, I now want to move there. I loved this book!!!! I was so filled with ideas as I jotted notes this morning that I still have to read the last chapter but I must say that this was absolutely and without a doubt the best spent $120 we ever spent. This book is sure to be a best seller and you are a bona fide genius.” N.S., Entrepreneur

"The book is expanding, makes you think OUT OF THE BOX.Makes you look. It's really a fabulous book for ANYONE. Can even be a great 'coffee table book' but should NEVER be relegated to JUST THAT as it's so much more. It's a must read and I will pass some of the points onto my friends who need it." J.R., Rebel, World-traveling Entrepreneur

WHAT THE AUTHOR HAS TO SAY
What if you could get $3,500 worth of brand consultation for a mere $120—from a branding veteran who's received over 300 awards, earning clients 5X, 10X and 50X return on their branding investments? This book offers exactly that.

In short, it answers why some brands almost always make money no matter what the economy is doing.

Half coffee book—half exposé on the strategic backbone behind branding solutions that defy time, this is a comprehensive collection of work (with the principles behind each design) produced over the past 25 years generating revenues in the hundreds of millions of dollars—for companies large and small, local and global. All shown in this 11 x 13 hardcover with 132 full-color pages.

You will see brands our firm has designed from global brands such as Charlie perfume to local revolutionary brands like Big Dot of Happiness. You'll find what makes each of them tick and WHY—with over 100 full-color images to show you how to USE these eight principles, rather than being able to only admire them from a distance.

Regardless of size of your company, these 8 principles apply to every business, giving you, the reader, an unfair advantage over the competition. How unfair? You be the judge.