About the Book
Serial founder Remo Giuffré (REMO General Store, General Thinking and TEDxSydney) has taken his skills as a merchant and communicator and applied them with trademark candour to his own life as an entrepreneur and brand builder. This visual memoir of 90 interwoven stories examines the experiences – both great successes and brilliant failures – that have guided and shaped him along the way. It’s a book about work. It’s a book about love. It’s about him, but also about all of us.
This is the hero version of the book offset printed in full colour and on a nice 115gsm coated matt stock. We have opted for a trade book format (228mm tall by 152mm wide) with a flexibound cover and printed end papers. The 192 pages are stitched and section sewn. And there’s a black ribbon marker to boot. It is a gorgeous thing. Nice to hold.
I am a consultant thinker and creative strategist with a track record as an entrepreneur and brand builder. I founded the REMO General Store in 1988; and co-founded the General Thinking network in 2001. I also enjoy a long and ongoing association with the TED Conferences in New York, and, since 2009, have been Licensee for TEDxSydney, an annual flagship TEDx event (now at the Sydney Opera House) which has become the leading platform and pipeline for the propagation of Australian ideas, innovation and creativity to the rest of the world. Over the years I have done a great deal of thinking about products, experiences, brands and what it takes to engage customers and create desire. I am driven by a passion to communicate, inspire and delight. Although not formally trained as a creative director, I have been dreaming, designing & doodling for much of my life. I live in Bondi very near the beach with my wife Melanie, two children: Lola and Roman, and a small black dog named Pearl.