Goodification, a New York-based creative agency, helps companies and organizations define, promote, and sell their brands. Smart and strategic innovation is Goodification's modus operandi. So when it came to promoting their own brand, they wanted their own promotional materials to reflect that. And that's why they produced a Blurb magazine.
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Advertising and Promotion
Successful self-promotion is one of the hallmarks of a successful business. After all, very few businesses are able to flourish and grow by word of mouth alone. But when the marketplace is crowded, how do you stand out from the crowd? A Blurb book is the answer.
Getting noticed: By the book
Whether it’s a look book highlighting your company’s products or services, or a quarterly magazine promoting your most current work, Blurb publications instantly set you apart. Our professional-quality products speak volumes about your business and let you make an impression that lasts long after you’ve left the meeting room.
Advertising and Promotion Success Stories
A big-impact, low-cost leave-behind
Dodero and his partners felt they had an opportunity within the industry to go against the grain and do things a little differently. At the same time, they were very cost conscious. Blurb's magazine format was the perfect solution. It's the cornerstone of their 360° advertising and promotion efforts and is getting rave reviews from prospects.
Photographer Roy Ritchie
For Detroit-based photographer Roy Ritchie, it was a dream assignment: A print and broadcast campaign for GMC that told the story of the connection between truck and driver. Ritchie decided to make a Blurb book of the photographs for promotional purposes. And he also created an ebook of the work so that he can carry it with him wherever he goes.
A small investment for a big pay off
In the past, Ritchie had explored other book-making options but he found the creation process tedious and time-consuming. Not so with Blurb. Ritchie was able to sequence, edit, create, and upload his book from Adobe Lightroom® directly to Blurb. Given campaign commissions can bring significant fees, Ritchie knows that his Blurb book is a smart promotional tool.
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