Blurb® Opens Blurb Pop-Up/NYC, An Experiential Pop-Up Space In SoHo

San Francisco, Calif.
October 20, 2010

Blurb, the creative publishing and marketing platform, today announced it will open a pop-up store this month in New York’s SoHo neighborhood. Blurb Pop-Up/NYC will be situated at 60 Mercer Street and will be open between October 21 and October 31, 2010, from 11:00AM – 7:00PM daily.

The creative space will feature daily events as well as showcase the different kinds of projects that are possible with Blurb, which enables anyone to create, publish, share and sell professional-quality books. From design to photography to fashion, blog, fundraising, family books and more, Blurb Pop-Up/NYC will inspire guests with a range of unique ideas and help them get started on their own book projects. The pop-up’s 11-day schedule includes a series of workshops, speaker sessions and special events in partnership with some of New York City’s leading creative minds.

“People get so inspired when they see Blurb books in person – most can’t believe they can make a book of this quality, so quickly and easily, and for as little as the cost of a pizza,” said Eileen Gittins, Blurb’s founder and CEO. “For a company that does business exclusively online, this is a huge deal for us; we get to meet our customers in a real space, not just virtually. There’s something really lovely about that symmetry – physical books and real people. For an online company, who knew?”

Blurb product and customer service pros will be on site daily to answer questions and demo Blurb’s suite of bookmaking and marketing tools. Blurb Pop-Up/NYC will also feature a fully stocked library of Blurb books for visitors to thumb through for inspiration.

All events at Blurb Pop-Up/NYC are free and open to the public. RSVPs are required for several events that have limited space. Visit to view the schedule and to RSVP for select events.

About Blurb®

Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized digital and print books with first class production values. Whether creating books for friends and family, for business colleagues and prospects, or for global audiences who may wish to buy your book, Blurb’s platform is built for you. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.

Blurb’s independent publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts book creators in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.

Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.