Blurb launches mobile media story app

New mobile platform enables anyone to quickly compose and share media stories directly from their iPhone.

San Francisco, Calif.
April 27, 2011

Blurb, the global creative publishing platform today announced its new mobile publishing application, Blurb Mobile. Designed to enable easy and fast story creation using rich media content, including photos, videos and audio, the stories can be shared via the author’s existing social networking channels (including Facebook and Twitter), by email, or via their own Blurb channel.

Produced by individuals with a passion for capturing life’s moments, Blurb Mobile stories are engaging, inclusive, fun and instantly sharable. The Blurb Mobile iPhone app enables easy media editing, including rotating, cropping, scaling, and drag and drop sequencing, plus geotagging, which can link the story to a location on a map. Once the media has been composed, the author can add text and voice captions to each of their images to create a complete and highly personalized narrative. Additional personalization includes the ability to choose from seven unique visual themes.

By introducing an easy to use, yet powerful interface, a Blurb Mobile story can range from sharing a personal moment with friends and family, to a real-time report from a front-line photojournalist covering breaking news.

“Blurb is known for two things: helping people to tell their stories visually and then enabling them to share their work directly with their audience,” said Eileen Gittins, CEO and Founder, “To date, the medium of choice has been the printed book; but that’s all changing. With the release of Blurb Mobile, people will now be able to capture life’s great moments – large and small, in wonderfully rich story form and then share their stories on the fly, using any media on their phone including voice, video text and image. All in under 90 seconds.”

Putting media into motion means customers can quickly create, share and view personal stories that use photos, video and audio. Designed to encourage contextual experimentation on the part of the author and discovery by the audience, Blurb Mobile is about entertainment and personal storytelling that can be instantly shared with friends, family, or a broader audience.

“People are hardwired to tell stories. It’s how we make sense of the world. But where other photo apps treat images as individual frames, the new Blurb Mobile app enables people to sequence their pictures and video, and then add voice overs and text to form beautiful little stories that can be instantly shared with anyone, anytime,” added Gittins. “And this is just the beginning. We recognize that these stories are inherently social, so you will see our platform evolve to support social elements such as commenting, following, re-sharing and more.”

Currently available on the iPhone, Blurb Mobile is free to download and each customer receives a story channel on to share their stories. In addition, Blurb Mobile Plus provides an in-app upgrade path for customers seeking additional photo, video and audio capability. All stories can be made public or private.

About Blurb®

Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized digital and print books with first class production values. Whether creating books for friends and family, for business colleagues and prospects, or for global audiences who may wish to buy your book, Blurb’s platform is built for you. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.

Blurb’s independent publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts book creators in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.

Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.