Privacy Policy
Blurb (“Blurb”, “us” or “we”) respects the privacy of the visitors to its Website, the home page of which is located
at http://www.blurb.com (“Website”).
This Privacy Policy is intended to inform you of our policies and practices regarding the collection, use and
disclosure of any Personal Information and Anonymous Information you submit to us through our Website. Unless otherwise defined herein, capitalized terms shall have the meanings assigned to such terms set forth in the Blurb Terms and Conditions that you can find at Terms and Conditions and which incorporate this Privacy Policy by reference.
“Personal
Information” is information about you that is personally identifiable to you, like your name, address, email
address, or phone number, as well as other non-public information that is associated with the foregoing. “Anonymous
Information” means information that is not associated with or linked to your Personal Information; Anonymous
Information does not permit the identification of individual persons. We collect and use Personal Information and
Anonymous Information as described in this Privacy Policy.
User Consent
By submitting Personal Information through our Website, you agree to the terms of this Privacy Policy and you
expressly consent to the processing of your Personal Information according to this Privacy Policy.
Your Personal Information may be processed by Blurb in the country where it was collected as well as transferred to and processed in other countries (including the United States) where laws regarding processing of Personal Information may be less stringent than the laws in your country.
Your Personal Information may be processed by Blurb in the country where it was collected as
well as transferred to and processed in other countries (including the United States) where laws regarding processing of Personal Information may
be less stringent than the laws in your country.
Collection of Personal Information
The Personal Information we gather from you helps us learn about visitors to the Website, our customers and
potential customers. We use this information to provide the Services to you, to better tailor the features, performance and support of our products
and services, and to offer you additional information and opportunities.
Personal Information You Provide to Us
We collect Personal Information that you submit to us voluntarily through our Website.
- When you register on the Website, we will collect your full name and username, a password, and an
email address.
- When you create your profile on the Website after registering, we will collect on an optional basis
other Personal Information, such as hobbies, interests, additional contact information, etc.
- When you order products or services on the Website, we will collect all information necessary to complete the
transaction, including your name, credit card information, billing information and shipping information.
- When you subscribe to a Blurb newsletter, we will collect your email address.
- When you contact us to submit comments, questions or feedback using the forms on the Website, we will collect
your name, email address and your comment, question or feedback.
- When you participate in one of our surveys, we may collect additional profile information.
- When you contact us using the request forms on the Website, we will collect your name, email address and your
comment or question that you enter into the form.
- When you post messages on the message boards of the Website, the information contained in your posting will be
stored on our servers and other users will be able to see it.
- When you contact us by sending us an email, we will collect your email address and any information contained
in the email you send us and any information attached to the email.
Please note that Content that you use for your Books or that you contribute to other Members for their Books might also contain Personal Information. Please be mindful that such Content may be made available to others through your use of the Services as content of your Books or the Books of other Members to which you contributed Content and therefore only use and contribute Content that you are comfortable sharing under these conditions.
Personal Information Collected Via Technology
As you navigate our Website, certain passive information may also be collected, including your Internet protocol
address, browser type, domain names, access times, and operating system. We also use Cookies and navigational data
like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the
solutions and information for which you searched and which you viewed. This type of information is collected to make
our services and solutions more useful to you.
An “Internet protocol address” or “IP Address” is a number that is automatically assigned to your computer when you
use the Internet. In some cases your IP Address stays the same from browser session to browser session; but if you
use a consumer internet access provider, your IP Address probably varies from session to session. We track IP
Addresses solely in conjunction with session cookies to analyze our web page flow.
“Cookies” are small pieces of information that a web site sends to your computer’s hard drive while you are viewing
a web site. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies
(which stay on your computer until you delete them) to provide you with a more personal and interactive experience
on the Website. Persistent Cookies can be removed by following Internet browser help file directions. If you choose
to disable Cookies, some areas of the Website may not work properly.
Personal Information We Receive From Other Sources
We may receive Personal Information about you from other sources like telephone or fax or from companies that
provide our services by way of a co-branded or private-labeled website (“Partner Companies”). We may add this
information to the information we have already collected from you via our Website in order to improve the products
and services we provide.
Use of Information
In general, Personal Information you submit to us is used either to respond to requests that you make, or to aid us
in serving you better. We may also use your Personal Information to provide you with the Blurb newsletters, surveys,
or promotional emails regarding changes and upgrades to our products and services and for other marketing purposes
of Blurb or our partners, should you request to receive such communications from us.
We may create Anonymous Information records from Personal Information by excluding information (such as your name)
that make the information personally identifiable to you. We may use this Anonymous Information to analyze request
patterns and usage patterns so that we may enhance our products and services. Blurb reserves the right to use and
disclose Anonymous Information to third parties in its discretion.
Feedback
If you provide feedback on any of our products and services to us, we may use such feedback for any purpose,
provided we will not associate such feedback with your Personal Information. Blurb will collect any information
contained in such communication and will treat the Personal Information in such communication in accordance with
this Privacy Policy.
Disclosure of Personal Information
Except as otherwise stated in this Privacy Policy, we do not trade, rent, or share your Personal
Information with third parties and we will not disclose financial information unless you ask us to do so.
We may share your Personal Information with third parties to provide you with the products and services
that we offer you through the Website. These third parties are required not to use your Personal Information other
than to provide the products and services requested by Blurb and are bound by confidentiality agreements with regard to
their use of such information. You expressly consent to the sharing of your Personal Information with our
contractors and third party service providers for the sole purpose of providing products and services to you.
We may enter into agreements with Partner Companies pursuant to which we provide the Partner Companies with a URL
and a customer registration page co-branded with, or private labeled by, the Partner Companies, and the Partner
Companies distributes and promotes the URL to its customers. A Partner Company may want access to Personal
Information that we collect from their customers. As a result, if you register on the Website through a Partner
Company, we may provide your Personal Information to the Partner Company. Because we do not control the privacy
practices of our Partner Companies, you should read and understand their privacy policies.
Although we currently do not have a parent company, any subsidiaries, joint ventures, or other companies under a
common control (collectively, “Affiliates”), we may in the future. We may share some or all of your Personal
Information with these Affiliates, in which case we will require our Affiliates to honor this Privacy Policy.
If our company or our assets are acquired by another company, that company will possess the Personal Information
collected by us and it will assume the rights and obligations regarding your Personal Information as described in
this Privacy Policy.
Regardless of any choices you make regarding your Personal Information (as described below), we may disclose your
Personal Information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws
or to respond to subpoenas or warrants served on Blurb; or (b) to protect and defend the rights or property of Blurb
or users of our Services.
Your Choices Regarding Your Personal Information
We offer you choices regarding the collection, use and sharing of your Personal Information. When you receive
newsletters or promotional communications from us, you may indicate a preference to stop receiving further
communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions
provided in the email your receive or by contacting us directly (please see contact information below). Despite
your indicated email preferences, we may send you notices regarding the services we provide to you and any updates
to our Terms of Use or Privacy Policy.
You may change any of the Personal Information in your account by editing your online profile or by sending an
email to us at the email address set forth below.
Regarding Children
We do not intentionally gather Personal Information about visitors who are under the age of 13.
Other Sites
Our provision of a link to any other website or location is for your convenience and does not signify our
endorsement of such other website or location or its contents. We have no control over, do not review, and cannot be
responsible for these outside websites or their content. Please be aware that the terms of our Privacy Policy do not
apply to these outside websites.
Security
Blurb is committed to protecting the security of your Personal Information. We use a variety of industry-standard
security technologies and procedures to help protect your Personal Information from unauthorized access, use, or
disclosure.
Blurb has implemented industry-standard electronic means of protecting your Personal Information. We store Personal
Information behind a computer firewall, a barrier designed to prevent outsiders from accessing our servers, and we
have implemented technology to detect intrusions. We also require you to enter a password to access your account
information. In addition, Blurb protects your Personal Information from unauthorized physical access by storing your
Personal Information in a controlled facility. Except as provided elsewhere in this Privacy Policy, Blurb limits
access to Personal Information in electronic databases to those persons (including employees and contractors) in
Blurb’s organization who have a business need for such access. Lastly, we conduct regular internal audits and
vulnerability scans to ensure compliance with these security measures and generate security incident logs that track
Information useful in screening for attempted abuse of or unauthorized access to your Personal Information.
Even though Blurb has taken significant steps to ensure that your Personal Information is not intercepted, accessed,
used, or disclosed by unauthorized persons, you should know that Blurb cannot fully eliminate security risks
associated with Personal Information.
Contact Us
Should you have any questions or concerns regarding this Privacy Policy, please contact us through General Support or:
Blurb, Inc.
Attention: Chief Operating Officer
580 California Street, Suite 300
San Francisco, CA 94104
USA
Privacy Policy Updates
This Privacy Statement is a living document. As part of the Blurb Terms and Conditions, this Privacy Policy is subject to occasional amendment, in accordance with the terms of the Terms and Conditions.
This Policy was last updated in October 2007.
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