360° View (ebook)
Building Your Powerful Brand
360° View: Building Your Powerful Brand is an educative book that succinctly describes the essential actions and tools required to dramatically build your brand and business.
Written by seasoned brand strategists, 360° View introduces the concept of The Brand Blueprint, a customized and actionable document that seamlessly marries a brand's strategy, positioning, and visual expression.
Once complete, the Brand Blueprint unifies, informs and guides both company brand stewards and external vendors and agencies-of-record alike.
The result is crystal clear road-map that ensures your brand utilizes a consistent voice, tone and visual expression for all subsequent marketing efforts.
Fun to read and visually appealing, 360° View is the perfect vehicle to engage and educate colleagues about your brand’s evolution.