There’s something to be said for obsession—particularly when it’s the obsession to get “it” just right. The right fit, the right look, the right mood. At Blurb, more than a few of us have that obsession when it comes to two things: Books and fashion. Maybe it’s being headquartered in San Francisco with an office in London⎯arguably two of the world’s most fashionable and literary-minded cities. Or maybe it’s a result of the bespoke books we produce—after all, “beautiful” is in our tag line.
Sometimes it seems we spend as much time talking about which shoes to wear with which trousers as we do about which cover linens go with which end sheets. Often, groups of us seem to be on the same fashion wavelength. One day three of us wore polka dots—without any night-before coordination. And then there was the now-infamous day that brings nods of recognition merely by uttering the words “red pants.” At some point we knew it was inevitable: We needed to combine our obsessions into a little book about fashion.
Having made a book or two between us over the years, we had a pretty good idea of where to start—with the photography. With book-making, as in fashion, the details are important and the pictures are everything. Here are the key things to consider when making your own fashion book⎯whether it’s a look book for your particular group of fashionistas or a compendium of your personal sartorial splendor. Follow our pattern for fashion book perfection and the result will look sharp indeed.