Blurb Launches Beautiful ebooks for the iPad

A game-changer: creating visually rich ebooks at the click of a button

San Francisco, Calif. — October 18, 2011 — Blurb, the creative publishing platform, today announced the introduction of ebooks for Apple’s iPad® and iPhone®. Not only are the Blurb ebooks truly optimized to display images and text beautifully, they are created using Blurb’s easy-to-use bookmaking tools, Bookify™ and BookSmart®. Moreover, any book previously created with these tools can now be output as an ebook, automatically, with a click of a button.

Until now most self-published authors wanting to create a visually rich ebook had to hire a software developer to produce it, costing hundreds if not thousands of dollars and taking many weeks. With Blurb’s new ebook offering, the file conversion happens automatically in moments, and costs just $1.99 per download, saving Blurb authors considerable time, money and frustration.

“This is not just an ebook offering, it’s way more than that. Blurb now lets authors create their book once and then output their book to either print or ebook formats, from the same file, quickly and automatically. Fans and customers can then buy whichever version they prefer at the Blurb bookstore. That’s game-changing,” said Eileen Gittins, Founder and CEO.

Blurb ebooks include all the design and interaction benefits of Apple iOS® technology: two-page spreads, pinch and zoom capabilities and uncompressed images, providing a stunningly rich visual experience, with no quality compromise.

Like all Blurb books, ebooks can be listed for sale at the Blurb bookstore. Authors can set their own price and keep 100% of the mark-up from sales.

More information about ebooks can be found at:

About Blurb®
Blurb® is a self-publishing platform and creative community that enables individuals to design, publish, share, sell, and distribute photo books, trade books, and magazines in both print and digital formats across the globe using its free, innovative book creation and layout tools. Founded in 2005 by Executive Chairman, Eileen Gittins, Blurb has nearly 2 million independent book authors worldwide, resulting in 3.9 million unique book titles, with more than 14 million units shipped to 80 countries around the world. The company is headquartered in San Francisco and can be found online at