Growing up as a teenager in the 80s, Todd Larsen worked summer jobs for the local newspaper chain, while diving deeply into online services and other technologies as an early adopter. He has worked much of his 27-year media career at that intersection of traditional media and digital technology.
Todd spent 13 years at Dow Jones, growing the digital business of the Wall Street Journal from a fledgling paid service to a $300 million high margin engine for the company. He served as the company's president for two years, overseeing a $2 billion P&L, including both consumer and business to business divisions.
At Time Inc., Todd served as an Executive Vice President and President of the News and Sports titles (Time, Fortune, Sports Illustrated) before adding responsibility for People and Entertainment Weekly. He focused on jump-starting the digital and video efforts for the company, driving the total audience of Time Inc. from 50 million per month in unique visitors to more than 100 million unique visitors in just two years. He also created the video team, which has become a major revenue growth driver for the company.
Todd joined Blurb in January 2016 and is excited to lead Blurb to its next level of growth and success.