Anita Windisman is the founder and President of One of a Kind Marketing where the philosophy is reaching customers one at a time. The company provides strategic consulting and social media training for the sales force, teaching individuals in business development roles how to effectively use online tools for lead generation, prospecting, personal branding, and account management. The publishing division, One of a Kind Publishing, specializes in the development of personalized printed books and eBooks.
Anita has over 18 years of experience in sales and marketing, with the last 13 focused in the online sector. She was the former Director of Marketing & Communications – Canada for the former Quebecor World and has worked with companies such, Levi Strauss Canada, Toronto Hydro and Royal LePage.
An avid blogger and Tweeter, Anita holds an MBA from the Rotman School of Management, University of Toronto and is the author of the book Business Lessons I Learned from Barbie.
Areas of Expertise
Strategic marketing consulting, branding, social media, project management, publishing.
I also blog on the topics of mass customization, personalization and co-creation at: http://blogs.oneofakindpublishing.com