Kristin Ellsworth

Madison, WI, USA

Here's Our Story

My daughter loves make believe and dress-up play. When she was three she was prescribed glasses but refused to wear them because “Princesses don’t wear glasses!” Now they do.

From that instant, I was determined to create a fun, new way for children to experience their first pair of glasses and Peeps Eyewear was born. I created a story about an active and curious young princess named Annie who GETS to wear glasses, and developed Peeps Eyewear frames packaged with fun storybooks and accessories.

Our products encourage kids to engage in unscripted dress-up play, helping improve self-esteem and confidence by offering a unique, less commercial alternative to traditional kids’ eyewear.

If your child gets to wear glasses or just loves creative play, I hope you will enjoy Peeps Eyewear!

Kristin Benson Ellsworth

Books by Kristin Ellsworth