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jeffberney

After more than a decade in the business, Jeff Berney offers more than a passion for prose. Above all, he is a strategic thinker, an idealist, a brand evangelist. He works with companies of all sizes to help them recover from the damage created by years of p more...

Jeff Berney's Bookstore

How to Buy Great Advertising

(even when you don't recognize it)

By Jeff Berney   jeffberney

Category: Business

Tags: , , , ,

"How to Buy Great Advertising" is a very short book that just might have a very big impact on your future.

What makes an ad great? How can you make sure that the ads you run are better than yo more...

Square 7x7 inches (18x18 cm)  36 Pages

Published: September 27, 2007

Twelve Steps to Creating Breakthrough Advertising Campaigns

By Jeff Berney   jeffberney

Category: Business

Tags: , , , ,

Like most 12-step recovery programs, the ideas contained in "Twelve Steps to Creating Breakthrough Advertising Campaigns" are not new.

But when used together, they can help create revolutionar more...

Standard Portrait 8x10 inches (20x25 cm)  58 Pages

Published: March 20, 2007

Created With

The Blurberati Blog

People’s Choice Award - vote for your favorite Photography.Book.Now book

The entries are in and to put it simply, the work is amazing. With more ...