About the Ebook
A compelling, highly enjoyable feast of advice and findings for the professional marketer who wants to excel at the art and science of direct mail. This book delivers 145 instructive anecdotes that demystify the intricacies of direct mail design, strategy and math. A revealing marketing treasury that opens up on any page with a new idea for direct mail success.
Features & Details
- Primary Category: Business & Economics
- Version Fixed-layout ebook, 186 pgs
- Publish Date: May 14, 2020
- Last Edit Dec 11, 2021
- Language English
- Keywords communications, sales, marketing, direct mail
Libertyville, IL USA
Phil Brown was born in Delhi, Ontario Canada and lives in Libertyville, Illinois. He retired from a wonderful career in marketing and writing, working for RR Donnelley & Sons, one of America's historic printing and publishing companies.