About the Book
This book is a response to customer demand. Or perhaps I should say, community demand?
“Jeremy, I really like your blog. How can I get caught up with your past posts?”
So, the idea of the "Blook" (blog + book = blook) summarizing the first year of post-Microsoft blogging was born. Although I had been blogging personally for 8 years and professionally for about 2.5, the year of leaving Microsoft, starting a business (in a recession), and trying to revolutionize the way marketing is done, was full of material that my wonderful editor, Mary Mygie Capina, and I thought would be a great primer for those trying to understand the radically changing future of marketing.
So, here you go….enjoy!
(Note: the term "blook" was introduced to me by Seth Godin while reading “Small Is The New Big.” I didn’t invent it.)
And when you are done, visit the actual blog at www.neverstopmarketing.com
A “Marketing Navigator,” Jeremy helps companies build Community Driven Marketing engines, a patent-pending methodology for identifying “Raving Fans” and then activating those fans into cost-effective marketing asset . Jeremy spent almost 6 years at Microsoft developing revenue-producing communities and authoring one of Microsoft’s most successful marketing blogs (over 110k views/month). A two-time entrepreneur, with international business experience in Germany and Japan, and a passionate technologist (don’t get him started), Jeremy’s current clients as head of Never Stop Marketing include Microsoft, Johnson & Johnson, Yes To Carrots, and NY Times best-selling author, Dan Pink . A native of Washington, DC Jeremy is married to a former NYC Narcotics prosecutor (no, that’s not how they met) and has 3 children under the age of 6 (so coffee is a food group!) You can read his blog at www.ignitingtherevolution.com or find him on LinkedIn, Facebook, Twitter, Plaxo, and FriendFeed.